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PostHeaderIcon Reducing Your Email Unsubscribe Rate

Your email list is one of the most valuable assets in your Internet marketing arsenal. You will need to spend time generating new subscribers to scale your returns. Unfortunately, some of your subscribers will probably opt out of your list. You will need to be careful to keep them from unsubscribing.

PostHeaderIcon PPC Traffic: Quality Trumps Quantity

Richard Stokes, the founder and CEO of Adgooroo, recently published a book on running an effective PPC campaign. Stokes published some very insightful tips, but he made one statement that could be misleading. Stokes stated that 99% of PPC advertisers are failing, because 1% of the companies gain 80% of the traffic.

PostHeaderIcon How is Social Media Transforming the Hotel Industry?

Social media has transformed many industries over the last decade. The hotel industry is trying to understand the role social networking sites play and how they can use them to better engage with their audiences. Here are some ways that social media is impacting the travel industry.