Archive for the ‘Content Generation’ Category
I am grateful to have received a guest post from one of the experts at Web Traffic ROI. This post has some great tips on helping you drive traffic to your site with infographics.
Infographics are visual and graphical representations of any kind of information. They can be used to represent complex ideas in a very simple manner. Infographics are among the most popular ways of website marketing and SEO. Infographics are viral in nature and drive traffic to your site with their catchy representations and the sizeable chunk of information they offer.
Building authority with Infographics
Major search engines such as Google and Bing consider the number of external links as a factor while ranking any particular site. It is also one of the most daunting challenges of SEO to build authority using external links. The viral nature of Infographics can help you achieve considerable amount of success in promoting your SEO rankings. Infographics enable you to share your product information with other sites and also on social networks. This can increase your search engine rankings by a vast margin.
Infographics in social networks
Social media is one of the major aspects that influence the SEO ranking of a website. Infographics play a crucial role in popularizing your website on various social media such as Facebook, Google+ and Twitter. Users on a social network can share the infographics and can provide your site with a considerable number of backlinks. As search engines today include posts from social media while displaying search results, this can improve your rankings and give your SEO strategy a boost.
Infographics has become a favorite tool among marketing experts. Infographics in addition to providing backlinks to your site can also create band awareness among the masses about your products. Using certain key elements such as brand logos and product features can help you build a strong brand. This can help you drive a greater traffic to your site and help you boost your product sales as well as your SEO rankings.
Exposing more data
Infographics are graphical representations of your company data in a compressed and visually appealing manner. The infographics contain an embedded backlink to your company from the source page. This helps drive greater traffic to your site and improves your search engine rankings. Infographics also expose more information about your company compared to any other forms of advertising or content
Implementing an SEO strategy with infographics is something that needs to be done with a lot of caution. It is true that infographics are better SEO tools compared to widgets and viral videos. But there is also a danger of getting no results if your infographic is not properly planned or used. Bad infographics with no embedded backlinks to your site can be absolutely useless and do nothing to improve your search engine rankings. They may also lead to a considerable wastage of monetary resources especially if your infographics are a part of your advertising campaign.
ZK is an expert associated with WebTrafficROI, an information vault for bloggers, entrepreneurs, companies and small business owners seeking to derive maximum results from their web activities and drive online business growth.
Email marketing is a great way to generate business. There are two steps to creating an email marketing campaign: building a list of subscribers and emailing those subscribers. Obviously, you need to build your foundation first.
How do you build your subscriber list?
Develop a Squeeze Page
Before you start creating a flow of traffic to your site, you need to optimize your landing page. First, you need to identify where people will be landing on your webpage. When you create a landing page, you need to mull over a few things:
- What is the purpose of your landing page? You need to think of your visitors and what you want them to do. In the case of list building, the purpose is to get them to sign up.
- Make your page professional. Optimize your webpage so that your users will feel comfortable using it. You need to gain their trust, so make your page professional. Your visitors will be hesitant to sign up if they don’t see your name and other personal information. Ideally, you will provide them your contact information and a disclaimer as well.
- Construct the layout. You also need to make sure your visitors can navigate is easily. You will get much better results if you provide your users with a form to enter their information. Asking your customers to email you for more information is an option, but I don’t recommend it for most products. Forms are easier and more professional. You also can make sure your visitors give you the information you are asking for as well.
- Build traffic to your squeeze page. You want to make developing SEO for your squeeze page a priority. Search engine traffic to your squeeze page will take time to develop. You will depend on direct traffic from other sites in the meantime. Linking to your site from blogs, forums or press releases is important. The important thing to think about is to build your traffic in places where you will reach your core subscriber base. Don’t depend on the spray and pray manner of building links. Place your links carefully and monitor your traffic. Find out which sites send the most traffic to your squeeze page and which ones are most likely to convert. Optimizing your promotional strategy is every bit as important as optimizing your landing page. You can also generate traffic to your squeeze page through social media, but do so indirectly. Send someone to another page (such as a blog post) and then refer them to your squeeze page afterwards.
What is a List Worth?
The list you build can be worth gold. It all depends. Remember, when you are not looking to build a massive list of random subscribers. The point of your list is to create an email marketing campaign that will help you sell your product.
Your list is only as valuable as the subscribers belonging to it. Work on driving relevant subscribers who are legitimately interested in what you are selling. Then you can work on the next stage of your email marketing campaign.
Search engines are the compasses travelers use to navigate the Information Superhighway. There are approximately a billion websites in the world. Many are useful and others are garbage. Search engines crawl the Internet and index everything they find. Their sole purpose is connecting Internet users with information they are looking for.
Search engines one and only priority is their users. They couldn’t care less about helping your website. That doesn’t mean you can’t harness them to drive more traffic and higher sales to your website.
Search engines tend to offer more traffic with better conversion rates than most other sites. Websites who use SEO effectively are rewarded with high search engine traffic and many paying customers.
The point of SEO is to convince search engines that you are a high quality site offering the highest quality information. There are several pieces to the puzzle.
Identifying strong keywords
When you build your site, you need to know what niche you are targeting. When you are optimizing your website, you need to think about the search terms your target audience is using. This involves a little psychology. Start general, then look into synonyms. Always ask yourself “what are my customers searching for?”
After you have made a list of keywords you want to target, start analyzing them for traffic volume and competition. I usually start with the Google Keyword Tool. This tool tells you how many searches a given search term is receiving each month. You can also use Google Trends to see what is getting more popular.
After identifying your most promising keywords, determine how long it will take to optimize them. I will dedicate entire articles on this topic later. In the meantime, don’t rule out any keyword just because it is competitive. Competitive keywords may be worth the time it takes to optimize if they offer enough traffic.
Create Great Content
Someone in SEO once coined the phrase “Content is king.” I disagree. Content is infinitely more important than royalty in SEO. Content is the breath, bread and life of your SEO and online presence. Search engines want to know you are providing great material for your visitors. More importantly, you want to satisfy your users when they arrive on your website.
Optimizing your on-page content requires careful placement of your keywords. Above all, your keywords should be in the title tag of your document. You should also use your keywords within the body of your page.
Using keywords is an art that takes a while to master correctly. Use them too much and your site will be penalized for keyword stuffing. If you don’t use them enough, your site won’t rank well. However, it is becoming less and less important to maintain high keyword densities.
Google changed it’s algorithm and focused less on keyword density and more on relevant phrases and synonyms. As long as you come up with awesome, relevant content you should rank well.
Find Links Back to your Webpages
There are plenty of great websites on the web. Search bots don’t know whether content is informative or accurate. They need the opinions of other websites.
Pretend you’re pursuing a job with Google. You’ve sold yourself with your resume and done well on the interview. Now you need references to justify the quality of your work. When other websites link back to you, they tell Google they respect your website.
Be on the lookout for relevant, well positioned websites that allow backlinking. Building relevant, anchored links helps you position yourself as an authority in your niche.
Importance of SEO
SEO is a crucial aspect of your Internet marketing strategy. Search engines drive relevant traffic to your website that is five times more likely to convert. SEO takes time but it is definitely worth the investment.
Photo Credit: Matt Searles