Archive for the ‘Marketing Tactics’ Category
The entrepreneurs behind Wish.co.uk knew that their business name was important to their growth on the internet. One of the key factors in website success is the URL that is chosen and in this post will take a look at how they chose their name and why.
Is It Snappy?
We all love a snappy name, don’t we? There is something special about names which just roll off the tongue and sound exciting. If you think about it, some of your favourite stores and websites probably have great names which are really snappy. Having a fine name will help a business grow because possible customers will find that their curiosity is aroused by it. This means that the opposite approach of having a long winded and boring name is likely to hurt your growth and is to be avoided at all costs. You want people to be attracted to your name and, if possible, to be intrigued by it. Ideally they will want to find out more about what you offer when they read your name. With a name like Wish we were sure that lots of people would want to find out more and this has definitely been the case.
Is It Relevant?
Any new business owner has to consider whether the name they have in mind is relevant in some way to their type of business. This doesn’t mean that you need to go down the route of being blatantly obvious. If you are called Mike and you own a book shop you don’t need to call it Mike’s Book Shop. However, you won’t want to call it something completely irrelevant either. If this looks like a tough task then you need to try to think laterally about what people coming to you will be looking for. You could also use a thesaurus to look up more interesting words than the most obvious ones which first spring to mind. The Wish.co.uk business is all about making the customer’s wishes and dreams come true so we looked for a name which is completely relevant to this goal as well as being original and snappy. If it isn’t relevant to the business then you run the risk of having visitors arrive to the site with false expectations, which was the last thing we wanted. We now find that visitors come to us knowing exactly what we offer, and the name is a big part of that.
Is It Memorable?
The final point is probably the most difficult one to be sure about. If you have covered off the first two points successfully you might still have a name which is too forgettable. At this point it is a good idea to ask a few friends and relatives about the name you are most taken with. If they like it and can still remember it a couple of days later then that is a great sign that you have a memorable name. The more memorable the business name then the easier it will be for potential customers to get hold of you. With Wish we discovered that we had found a name which no one is going to forget in a hurry.
There are some fairly simple steps you can take to give your business a name which will help its growth. Some creativity and patience are needed if you want to get it just right.
Jack Harding enjoys sharing his marketing tips on website marketing blogs. He has extensive experience consulting businesses and upstarts on their marketing policies. Visit Wish.co.uk to see how they connect with their audience.
Email marketing is a great way to generate business. There are two steps to creating an email marketing campaign: building a list of subscribers and emailing those subscribers. Obviously, you need to build your foundation first.
How do you build your subscriber list?
Develop a Squeeze Page
Before you start creating a flow of traffic to your site, you need to optimize your landing page. First, you need to identify where people will be landing on your webpage. When you create a landing page, you need to mull over a few things:
- What is the purpose of your landing page? You need to think of your visitors and what you want them to do. In the case of list building, the purpose is to get them to sign up.
- Make your page professional. Optimize your webpage so that your users will feel comfortable using it. You need to gain their trust, so make your page professional. Your visitors will be hesitant to sign up if they don’t see your name and other personal information. Ideally, you will provide them your contact information and a disclaimer as well.
- Construct the layout. You also need to make sure your visitors can navigate is easily. You will get much better results if you provide your users with a form to enter their information. Asking your customers to email you for more information is an option, but I don’t recommend it for most products. Forms are easier and more professional. You also can make sure your visitors give you the information you are asking for as well.
- Build traffic to your squeeze page. You want to make developing SEO for your squeeze page a priority. Search engine traffic to your squeeze page will take time to develop. You will depend on direct traffic from other sites in the meantime. Linking to your site from blogs, forums or press releases is important. The important thing to think about is to build your traffic in places where you will reach your core subscriber base. Don’t depend on the spray and pray manner of building links. Place your links carefully and monitor your traffic. Find out which sites send the most traffic to your squeeze page and which ones are most likely to convert. Optimizing your promotional strategy is every bit as important as optimizing your landing page. You can also generate traffic to your squeeze page through social media, but do so indirectly. Send someone to another page (such as a blog post) and then refer them to your squeeze page afterwards.
What is a List Worth?
The list you build can be worth gold. It all depends. Remember, when you are not looking to build a massive list of random subscribers. The point of your list is to create an email marketing campaign that will help you sell your product.
Your list is only as valuable as the subscribers belonging to it. Work on driving relevant subscribers who are legitimately interested in what you are selling. Then you can work on the next stage of your email marketing campaign.