Archive for the ‘Copywriting’ Category
Email marketing is a great way to generate business. There are two steps to creating an email marketing campaign: building a list of subscribers and emailing those subscribers. Obviously, you need to build your foundation first.
How do you build your subscriber list?
Develop a Squeeze Page
Before you start creating a flow of traffic to your site, you need to optimize your landing page. First, you need to identify where people will be landing on your webpage. When you create a landing page, you need to mull over a few things:
- What is the purpose of your landing page? You need to think of your visitors and what you want them to do. In the case of list building, the purpose is to get them to sign up.
- Make your page professional. Optimize your webpage so that your users will feel comfortable using it. You need to gain their trust, so make your page professional. Your visitors will be hesitant to sign up if they don’t see your name and other personal information. Ideally, you will provide them your contact information and a disclaimer as well.
- Construct the layout. You also need to make sure your visitors can navigate is easily. You will get much better results if you provide your users with a form to enter their information. Asking your customers to email you for more information is an option, but I don’t recommend it for most products. Forms are easier and more professional. You also can make sure your visitors give you the information you are asking for as well.
- Build traffic to your squeeze page. You want to make developing SEO for your squeeze page a priority. Search engine traffic to your squeeze page will take time to develop. You will depend on direct traffic from other sites in the meantime. Linking to your site from blogs, forums or press releases is important. The important thing to think about is to build your traffic in places where you will reach your core subscriber base. Don’t depend on the spray and pray manner of building links. Place your links carefully and monitor your traffic. Find out which sites send the most traffic to your squeeze page and which ones are most likely to convert. Optimizing your promotional strategy is every bit as important as optimizing your landing page. You can also generate traffic to your squeeze page through social media, but do so indirectly. Send someone to another page (such as a blog post) and then refer them to your squeeze page afterwards.
What is a List Worth?
The list you build can be worth gold. It all depends. Remember, when you are not looking to build a massive list of random subscribers. The point of your list is to create an email marketing campaign that will help you sell your product.
Your list is only as valuable as the subscribers belonging to it. Work on driving relevant subscribers who are legitimately interested in what you are selling. Then you can work on the next stage of your email marketing campaign.