Archive for the ‘Social Media’ Category
If you’re interested in pursuing a career in construction, you should try to find a great carpentry school that you can attend. There, you will learn everything you need to know to be successful at your job, whether you want to pursue residential construction so that you can work within home building companies, or you would rather stick with commercial endeavors instead. You will gain the valuable information you need to properly plan a project and execute it, as well as everything you need to know about the equipment that you will be using so that you can use it all safely.
Find the School You’ll Love by Using Social Networking Sites
With the many social networking sites that have become popular over the last few years, it is no surprise that people are using them for just about all of their needs, from finding employment to even finding the schools that will help them get the skills they need to get the job of their dreams. So when it comes to finding carpentry schools, you can use your social media pages to steer you in the right direction. Continue reading to learn how.
Cappex.com is a great place to start if you are looking for colleges that will suit your needs. Once you get your list of schools, you can then do more research into them to determine which one of them will really be best for you and your aspirations.
All you need to do is fill out a profile on Cappex just as you would on any other social media site. You’ll be asked about your personal accomplishments, as well as your academic accomplishments. You’ll also be asked to submit your interests. Cappex does the work of finding schools that will be more likely to accept you based upon your previous accomplishments. But it only shows you schools that actually fit your priorities. The next step is to simply ask for more information directly from the school, watch videos about it, and even speak to an admissions counselor.
Zinch.com, on the other hand, will not only show you a list of schools that you can attend so that you can begin a career as a builder when you get your degree, but will even go ahead and set you up with scholarships that you may qualify for. More than 850 colleges and grad schools from all over the planet are found on Zinch’s social network. All you need to do is tell the site a little bit about yourself, where you have been, and where you would like to go, and you’ll gain access to valuable information that will direct you to the school that can help you make your dreams comes true. It’s that simple.
Using social media to find schools is a brand new way to use the technology of the 21st century to move yourself ahead in the world. When it comes to getting into a career in carpentry and construction, finding the best school is key.
- License: Creative Commons image source
- License: Creative Commons image source
- License: Royalty Free or iStock source: http://pixabay.com/en/ball-networks-internet-network-142738/
Nancy Baker, the author of this article, is a freelance blogger, currently writing for, Dupuis Carpentry LLC, leading custom home builders in West Dover, VT. She takes keen interest in woodwork and loves getting into DIY projects in her spare time. You can reach Nancy via Twitter @Nancy_Baker_.
Technology has transformed the way we travel in a number of ways. More people are using social media as a travel aid. Here are some ways that it has changed our lives:
Closer Connection to Brands
One of the biggest ways that social media has changed the travel industry is the way businesses brand themselves. Many large travel companies are using social media to connect with customers in a much more personal way.
Customers are also using social media to share their perspective on different companies. Customer feedback can be either positive or negative for a company’s brand image. Several large trade groups recently used social media to organize a boycott of one of the largest airlines in the world over a bad experience they had.
Companies realize that customers can communicate their experiences much more easily with social media. They are striving to provide higher quality service to ensure they have the best possible brand image.
Find Great Travel Deals
Many people are always looking for ways to save money on their trips. They have learned that they can use social media to find great deals to make their budget go further.
One way that people find great deals is by following the hashtag #traveldeals on Twitter. You may want to consider doing this on your next trip. You can also look at Facebook groups that are dedicated to helping people find deals that they would have a hard time finding on their own.
People Follow Each Other’s Travel Experiences
Many people are using their Facebook pages to share the destinations they travel to. This allows their friends to get a first-hand look at the places they visit.
Of course, most people don’t want to visit these places vicariously through their friends. They would rather go to places go and experience them on their own. The Wall Street Journal discussed a couple of tools that helped people share their travel experiences with their friends and recommend new places to visit. This has helped many people find new places to travel that they would never have considered before.
Help People Prepare for their Own Trips
Many people share their frustrating travel experiences on Facebook, Twitter and Tumblr. They tell people when they are waiting a long time in customs or having a hard time finding a place to plug their phone in at a foreign hotel or search for Cabo San Lucas resorts.
Their friends are often surprised to hear about many of the problems they face. These people use their friends’ experiences to help plan their own trips better.
Finding Interesting Places and People on their Trip
Many people use social media to connect with travelers and locals that they may want to spend time with. There are a number of Facebook groups that people use. However, Meetup is probably the most popular site for helping people find others that share their interests.
People also use sites like Foursquare to find places that they may want to visit. This helps make the trip a lot more interesting.
About the author: Kalen follows technology trends and discusses how they impact our lives.
The following is a guest post from sitebumpers.com.
Booze and Co is predicting that social commerce will hit $14 billion by 2015. A similar study from Gartner predicts that social media will account for 50% of web sales by 2015. It would be silly to ignore the power social media marketing can bring to your business during the holiday season.
If you haven’t started riding the social wave, you’re missing out on huge sales potential, especially if you are a B2C business. Here are five tips to optimize your social media marketing campaign during the holidays.
1. Conduct a promotion/give-away on all of your social media marketing platforms to increase your fan base and spread the word about your products/services. Try to get your followers talking about your products and services and sharing your promotion or give-away. Your simple holiday promotion could go viral and increase your holiday sales substantially. Give a little and you might get a lot more in return.
2. Far more people are using smart phones to do social media. Pay for some sponsored listings on your most popular social media marketing platforms. According to a study from comScore, there has been a 16% increase in online spending in the beginning of November of this year. Placing a few ads on your high traffic social media platforms can only help your holiday numbers, especially since they are still relatively cheap in the online marketing ad world.
3. Always make sure your social media marketing links are on all of your advertisements. You can encourage people to like your page by offering something a discount or freebie. Every like is viewed by friends of that fan and all followers see who that follower followed…again, the real advantage of social media is the potential to take messages viral.
4. Engage with your followers and fans. Social media platforms are all about communication. Conducting a promotion or a give-away is a great strategy but you will need to take it a step further and make sure you share a personal connection with your fans and followers. Ask questions! Take polls! They don’t even need to have anything to do with your business. Sometimes just getting people to engage is a great way to get your name in the front of their minds (and in front of their friends’ and followers’ minds). For instance, a cowboy boot company once took a poll to see which way people liked their toilet paper fed – over the top, from the back, or sitting on the back of the toilet. Thousands of people weighed in and this simple poll ended up being huge brand placement for this boot company.
5. Be funny and entertaining! Have you seen those postcard-looking images with the illustrations and funny comments? Those get shared like a virus. Maybe create one of your own and slap your URL at the bottom…or share some that you like to get some more shares and retweets. People are always looking for a good laugh and if they enjoy your sense of humor, you may find some more fans for life!
It’s not too late to get on the holiday social media marketing bandwagon. In fact, it’s as smart a time as ever to join in on the fun! Happy holidays.
Timing your activity on Twitter can make a huge difference in the type of exposure you receive. Understanding the best time to engage your audience is important, but there are different points on when to share. Dan Zarella just discussed a new strategy he calls contra-competitive tweeting. What is he referring to? Contra-competitive tweeting is using Twitter when no one else is to get more exposure and retweets.
I have heard that the best time to get exposure for my tweets was during certain sweet points. Three years ago, I read a post from Pear Analytics that talked about the best times to send a tweet to Twitter. I even wrote a post about this in Young Entrepreneur last year. This study claimed that the best time to get exposure on Twitter was at 12:30 and the best day of the week was on Monday.
I believed every word of this advice. Pear Analytics did a very thorough study and I definitely look at quantitative data. However, Dan’s data showed that following Pear Analytics data could be completely wrong.
Wait for Your Competitors to Shut Up
Dan’s research found that the best time to send a tweet was when no one else was talking. When you first hear this, it is understandably a little counter-intuitive. On the one, hand it seems like you would get more tweets when you don’t have to shout to make your voice heard with caps or extra hashtags (which can be annoying to your followers). On the other hand, wouldn’t these “dead” times be the times when no one else is listening?
Maybe not. After reading Dan’s post, I started wondering about something. How many hours do people spend on Facebook. I know friends who are on Facebook several hours a day. However, they aren’t always posting. There seem to be certain times when people just want to watch from the sidelines.
Maybe Dan has noticed a piece of human nature exhibited through social media. Many people can’t be the person who is always jumping in and starting a new conversation. We’ve probably all seen this at parties or other events we’ve been to. Some people are just tired from work or in a place where they aren’t in a mood to set things into motion. Instead, they just wait for someone else to get the ball rolling.
Maybe the reason Dan gets more retweets on Saturdays is because that is the time people just feel like watching what’s going on. Maybe they are too exhausted from the work week or hung over from a late Friday night to be an active Twitter user. However, they may be passively be idling their time, waiting for someone else to share the next cool tip or funny link. When they see it, they just have to click the retweet button.
Dan is something of a social media guru. If this man talks, I end up listening to what he has to say. Maybe I will need to start scheduling my tweets at different times.
Have you had any luck with the contra-positive tweeting Dan talks about?
People spend more time on Facebook than any other website in the world. You can choose not to use Facebook to promote your business, but you’d have to be a fool to ignore the opportunities it provides. Facebook can provide more targeted traffic than Google.
Many web gurus publish secrets on getting Facebook traffic. Although there are some pretty creative ways to generate business through Facebook, the business model is really pretty straightforward. You need to be friendly, honest, engaging and persuasive. Spammers don’t get anywhere with Facebook. If you are a genuine human being and a compelling marketer, you will win almost every time.
Steps to a Great Facebook Marketing Strategy
The shot-gun approach won’t work with Facebook. Remember, you are promoting material to your own friends. You don’t want to upset them by spamming them. You also don’t want to develop a reputation for developing dishonest marketing tactics. Unfortunately, there are too many unscrupulous marketers on Facebook already.
How Will Facebook Help My Company?
Here are some ways an honest marketer can help their business thrive on Facebook:
- Take advantage of groups. People join Facebook groups to build a rapport with other people who share a common interest. There is a group for almost everything from “Reasons Why I Hate Bed Bugs” to “Internet Business.” Facebook groups can be very general or very specific. You may want to join the more specific groups, but only if they relate to your niche. Focus on groups that have a reasonable number of members with an interest in the product or service you are promoting.
- Facebook fan pages. One of the best ways to use Facebook is to create a fan page for your business. There is no reason not to have a professionally laid out page for your business on the most popular website in the world. The best part is that people will “like” your fan page. Other Facebook users will be impressed when you get a lot of “Likes” and be more interested in checking out your business. Word of mouth has always been one of the most effective ways to generate new business. A Facebook fan page is a great way to get the word out about your business.
- Develop Facebook applications. Facebook applications are awesome tools to take your business viral. Some applications have millions of users. The Cityville application has over 77 million users and receives over 200,000 more every day. You can come up with a killer idea for a new Facebook app and watch your content really catch on.
- Advertising. Paying for Facebook ads is another way you can get some great exposure to your business. The value of Facebook ads is questionable, but it shouldn’t be entirely discounted. Users prefer to interact with the site itself, so you might get more of a benefit by participating in groups. Still, these ads are a great way to target a very specific demographic. Facebook data-mines different people’s profiles and will help you target the most appropriate audience.
- Facebook site plugins. You can also put Facebook plugins in your own site. Visitors to your site can then share your content with their friends. This is an effective way to take your content viral with minimal effort.
Facebook is the most popular social networking site in the world. There are countless ways Facebook helps businesses build their brand and increase their sales. Any smart business should consider promoting their work on Facebook.
Many businesses measure the effectiveness of their Facebook campaign by the number of fans they have. This simple metric doesn’t even begin to measure the effectiveness of their Facebook campaign.
If you want to make the most of your Facebook marketing campaign, you are going to have to be smarter than 99% of the businesses who use it as a promotional tool. Establish your benchmarks (sales, traffic to your website etc.) and develop a system for measuring them. Here are a few other things you should think about:
- 1. Traffic to Your Fan Page. You want to know that people are finding you. Don’t be discouraged that not all of your visitors are going to become fans. Many people don’t want to use the like button on Facebook or are too focused on learning more about your business. Determine which traffic helps your business and how much is just noise. This may help you realize that you need to change the structure of your fan page to improve the experience of your visitors and the effectiveness of your marketing strategy.
- 2. Number of Active Fans. You may be excited about having 1,000 followers on your fan page, but you should ask yourself how loyal those fans are. Many people are click-happy with the Like button and a much smaller percentage add any value to the community.
- 3. Demographics of your Visitors. Most of your visitors are probably not going be interested in your business. If your convergence rate is much smaller than you would have expected, you may be attracting the wrong visitors. You need statistics that will tell you how well optimized your page is for your target audience.
There are a variety of ways that you can measure traffic to your Facebook pages and track conversions. The best place to start is determining how engaged your community is. The number of wall posts and discussions will tell you how many people interact on your Facebook page. Even if some of the feedback is negative, at least you know that you’ve got them engaged.
There are a number of free analytics programs that you should take advantage of to measure traffic and demographics. SocialToo is a popular tool that provides detailed analytics such as:
- Unique and returning visitors
- Location of your visitors
- How they found your page
- What browsers they used
- How long they spent on your site
All you need to do is create a free account and SocialToo will track all of your social media profiles for you. You can also measure the effectiveness of any Facebook app you launched.
You can also use Google Analytics on your Facebook fan pages as well. You will probably need a Static FBML app to insert the Analytics code. Otherwise, you should have no problem integrating your Even Analytics account with Facebook. Google Analytics will give you the same information as SocialToo, but you will only be installing it on your Facebook account.
Once you’ve looked at your analytics data, compare it to your benchmarks. If you feel that sales and traffic have declined, start thinking about how you can improve your Facebook strategy. The bottom line is to work on your Facebook strategy every day if possible. You will need to be consistent if you hope to get any loyalty from your followers.