We all know how important linkbuilding is to branding your business and defining your SEO. As Google continues to update its algorithm regularly, the linkbuilding practices you use must evolve with it. I can’t tell you how many dinosaur affiliates got wiped out when Panda came along.
Fortunately, there are plenty of great bloggers who have found awesome ways to keep building quality links even after Google’s most recent update.
Here are some great posts I suggest you take a look at to see what kind of linkbuilding strategies you may want to adopt as you try to reconfigure your SEO strategy in light of these new changes.
This Search Engine Land post was really thinking outside the box on a complex SEO issue. The author, Andrew Shotland, said that you can try to work with the people in your community to build links to improve your SEO rankings. Shotland suggests doing something good for your community or doing something that the people in your community are going to pay attention to. This could include sponsoring a local youth organization, doing some community service or running a local contest. He even said that you could create a video that your local community would want to endorse.
In this post, Ritesh Warke listed seven key elements of a successful linkbuilding practice. Warke said that you will need to focus on creating a linkbuilding practice that emphasizes quality over quantity. He claims that many sites are created solely for the purpose of creating SEO backlinks (he’s right btw). Quality can be determined by pagerank, traffic and social media traction. He also says you need to maintain relevancy in your posts. Finally, he gives some perspective on how frequently you should build your links. I won’t give away all his secrets, so I suggest you check out this post.
This was another informative post from Search Engine Land. In this post, Erin Everhart said that the essence of linkbuilding should always be about relationships. I have never heard it quite put that way before, but Erin is really dead on here. You are going to need quality links to improve you SEO rankings. You get more quality links by focusing on building relationships first and links second. Erin also says that you can’t always control how somebody else works and helps you build content, but that you can at least focus on creating awesome content every day that you work.
These posts were highly informative and I think you will benefit from them. Since Google decided to change its algorithm again, you are going to need a new linkbuilding strategy as you prepare to implement your SEO campaign. These resources struck me as a great starting point and I encourage you to see what they have to offer.