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PostHeaderIcon Make Smart Decisions When Investing in Internet Marketing Tools

As a new internet marketer, you’ll likely find yourself bombarded with advertising messages promoting the “latest and greatest” internet marketing tools, whether you see these ads in forums you frequent, on your favorite websites or in your email inbox.  And while it can be tempting to believe the bold headlines and flashy graphics, promising that the tool they’re selling holds the key to your future financial success, it’s best to exercise caution before whipping out your credit card.

Here’s the thing…  Every sales page you read will have a very convincing argument for why you absolutely must by the featured product, but the truth is that nearly every task that must be completed to run a successful marketing website can be done for free (with the exception of domain registration and hosting).  Sure, it might take a little longer to do things like keyword research or link building by hand, but it’s important that you know that it is possible to make money online without investing a single penny in internet marketing tools.

The problem is that when you ignore this basic fact, you can quickly find yourself in financial trouble – especially if you’re putting your internet marketing purchases on a credit card and assuming that you’ll be able to pay everything off once your site starts making money.

Instead of letting yourself be lured into this trap, ask yourself the following questions before any potential purchase to help you make smart decisions when investing in internet marketing tools:

Question #1 – Can I Afford It?  The truth is that if you’re putting your purchases on a credit card or buying internet marketing tools instead of paying your regular bills, you can’t afford it.  It’s far better to wait to invest in tools and other products until your website has a regular, positive cash flow than to run up a big tab you may not be able to pay off until much later down the road.

Question #2 – Do I Really Need It?  Even if you do have a positive cash flow from your internet business, buying a product or tool just because it looks interesting or because some “guru” recommended it doesn’t make good financial sense either.

As an example, say you’re building an affiliate marketing site, but come across a really interesting looking course on info product development.  Although that might be a topic you choose to explore down the road, don’t let advertising messages con you into purchasing items you don’t need and that won’t serve your current business model.

Question #3 – Was I Looking for a Tool Like This?  The best way to invest in internet marketing tools is to carefully assess your financial situation and then research the products and tools that will best support your success.  But unfortunately, most purchases we make online are more impulse-oriented; that is, we wind up on a site and feel compelled to purchase – even if we weren’t looking to buy anything in the first place!

To avoid these unintended purchases, ask yourself “Was I looking for a tool like this?” before clicking on the big red “Buy Now!” button.  If you find that you’ve arrived on the site unexpectedly and weren’t previously planning to make the purchase, make yourself wait at least 24 hours before deciding whether or not to buy the tool to give you the time necessary to determine whether or not it will suit your business goals.

Image: s_falkow


Sarah Russell is a freelance writer, blogger, web marketer, website strategist and chronic overachiever. She currently shares way too much about her affiliate marketing strategies over at her business blog, Common Sense Marketing.

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