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PostHeaderIcon Does Guest Posting Really Work?

In a word, yes.

Oh, you wanted more than that???  Well, alright then… J

When it comes to promoting your website, you have tons of different options to consider.  You can improve your on-site optimization in a bid to secure traffic from the natural search results, you can promote your site using press releases, article directories or social networking sites – or, you can even pay for traffic via pay-per-click (PPC) advertisements.

But out of all of these various methods, one of my very favorites is guest posting.  As a guest author, you write articles that will appear on other peoples’ websites.  When done well, this technique can lead to an influx of new subscribers and customers.

Here’s why I like guest posting, beyond its obvious potential to drive traffic to my sites:

  • Guest posting is “Google-proof.”  Plenty of Google’s recent moves – including the Panda and Penguin updates and the devaluation of the blog networks – have targeted low value links and the low quality content that often accompanies them.  As a guest poster, you’re contributing worthwhile content to other sites – something that Google has bent over backwards to encourage.
  • Guest posting increases your perceived authority.  Posting as a guest author on multiple sites gives the impression that you’re an expert in your field who’s “everywhere at once.”  As people get used to seeing your name on sites around your niche, your perceived authority will grow – likely resulting in a steady stream of new customers and repeat site visitors.
  • Guest posting builds backlinks to your site.  Not only do guest posts directly drive traffic back to your site, but they also increase your visitor counts indirectly by providing the relevant, high quality backlinks needed to drive your website higher in the natural search results.  It’s a win-win situation!

Of course, you shouldn’t just listen to me.  If you aren’t sold on the power of guest posting on other authors’ sites, consider the following case studies of bloggers who have struck it big with guest articles:

  • Maneesh Sethi, author of the Hack The System blog, estimates that a single guest post on Scott H. Young’s site will earn him an extra $12,000+/year in profits as a result of the additional email list subscribers his guest article generated.
  • Bamidele Onibalusi, the writer of the popular YoungPrePro website, is a major guest posting proponent, who credits this technique with helping his website generate more than $8,000/month in revenue and drive substantial amounts of traffic from some of the top sites in his niche:
  • Josh Hanagarne, a librarian, weight lifter and blogger, conducted a 7-week, 42-post guest article writing blitz that enabled him to drive his average monthly visitors from a few hundred to more than 15,000 over a year’s time:

So are you convinced yet?  If you’re ready to try out the power of guest blogging for yourself, check out the following tips:

  • Be consistent.  Realistically, posting a single guest article on another site isn’t going to do much for your website’s traffic flow.  And – to be honest – you probably aren’t going to be able to secure guest spots on your industry’s top websites until you can “prove your worth” through past guest posts on other sites.  For these reasons, it’s important that you make guest posting a regular part of your website’s promotional plan – not a “one off” activity that you do once before abandoning.
  • Be targeted.  But while it’s important to post multiple guest articles, don’t take a “willy-nilly” approach to selecting the sites you post on.  From both an SEO and a marketing perspective, you’ll see the best results from your guest posting activities if the sites you target for potential guest author opportunities are within your own niche.  To find these sites, take a look at the following list of 100+ sites that accept guest blogs, or simply type your industry keywords plus phrases like “guest author” into Google.
  • Be valuable.  Once you’ve identified the specific sites you’d like to post on, frame your value as a guest author in terms of how you’ll benefit the website owner.  Take the time to research what topics are popular on each site in order to draft a well-targeted article proposal, and then – if accepted – go above and beyond to draft and revise the content you submit according to your clients’ specifications.  Being a helpful guest author (and not “that guy” who demands placements and submits inferior content) is much more likely to get you invited back for future posts!

What do you think?  Have you used guest blogging as a promotional strategy?  If so, share your experiences and recommendations in the comments section below!

Kalen Smith is the Founder of Online Rookies and Engineer-a-Business. He holds degrees in mechanical engineering and an MBA. However, his true passion has always been IT and Internet marketing. You can find him on Twitter at Engineerbiz.

2 Responses to “Does Guest Posting Really Work?”

  • Ingo says:

    Thanks for the 3 useful tips Kalen! I totally agree with you that guest posting works well to improve site’s ranking, as it is a genuine and quality way to obtain backlinks and build authority :)

    • Kalen Smith says:

      Thanks for the feedback Ingo! Yeah it is definitely a good approach to take. Actually one of the best in my opinion. As a fellow SEO professional I am sure you can relate. Glad you stopped by!

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